New innovations in the mobile phone industry, such as 3G technologies and new handsets such as the iPhone, have led to an increase in so-called WAP website design. Small, low resolution screens, clunky interfaces, inadequate navigation and slow connection speeds are a thing of the past with this next generation of mobiles, and a shift in the way many web design companies look at the use of mobile web. But the question remains: How will this affect the future of web design? The mirroring of traditional design values with those for WAP are clear in more areas than one. For instance, many of the optimisation tactics deployed in desktop sites also apply here.
The submission of a mobile sitemap to search engines, well-positioned key content, outbound linking, adding your URL to directories and business listings, as well as keyword-rich page titles and metadata are essential for indexing purposes. Designers must ensure that their site’s navigation is easy to crawl through and efficiently coded. Layout is as much an essential component of design with mobile Internet as it is with traditional mediums clear, crisp and concise.